Unlike Amazon, Walmart has a more selective application process. Ensure your business is prepared by having solid sales history, quality customer service, and competitive pricing. Walmart looks for businesses that can offer high-quality products at great value.
While Amazon focuses on convenience, Walmart emphasizes low prices and fast delivery. Walmart sellers must be mindful of their pricing strategy to stay competitive. Walmart does not tolerate price undercutting; ensure that your prices remain consistent across other platforms.
- Fulfillment: Consider using Walmart Fulfillment Services (WFS) to qualify for 2-day shipping and Prime-like benefits.
Much like Amazon’s FBA, Walmart’s WFS allows you to outsource fulfillment, giving your products a shipping speed boost. This service helps you reach more customers with the promise of quick delivery while Walmart manages storage, shipping, and returns.
- Tip: WFS sellers often see a sales boost of up to 30% because customers trust Walmart’s fulfillment services.
Competitive pricing is crucial on Walmart. Utilize dynamic pricing tools to keep up with competitors and automate your price adjustments. In addition, take advantage of Walmart’s promotional tools such as Sponsored Products and Performance Ads to improve your product’s visibility.
Breaking into Walmart’s marketplace can lead to significant growth, but success depends on how well you align your strategy with Walmart’s priorities of low prices and quick delivery. By following these tips, you’ll position your business for success on this rising platform.